Ram Charan has realized that he is lagging behind in the race in Tollywood. As Allu Arjun and NTR have given big hits recently, he is feeling the heat.

Also none of his movies so far have crossed one million dollar mark in the USA market, when heroes like Vijay Devarakonda and Nani are delivering million-dollar hits.

So he believes that his movies are not being promoted properly on social media. So he took up the affairs and now recruited social media manager and also handed over the PR job from the hands of Geeta Arts’ PROs to other PROs.

Though it is content that brings in money rather than this PR work, he believes that this new change would work in his favour.

Ram Charan’s new goal is to have a movie that would work in overseas market and a news should be created on Twitter and Facebook.

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