Producer Dil Raju is known for his judgment over scripts and shrewd business skills. He is one of the most successful film producers of Tollywood. When he pitched his medium range film Shatamanam Bhavati against the biggies like Khaidi No.150 and Gautamiputra Satakarni many people wondered how could his film withstand the tough fight. But Dil Raju has his own strategies.
Dil Raju has chosen the release date on January 14, as Chiru and Balayya films release at least two days earlier to Shatamanam Bhavati. So direct competition is avoided. On the other hand, he kept the prime theaters for Shatamanam Bhavati even though their number is limited. Apart from these two things, he had devised a clever strategy for Overseas Shatamanam Bhavati tickets have been priced at 12 dollars in the first weekend whereas Chiru, Balayya film tickets will be priced high.
Apart from all these things, Chiru, Balayya films are releasing amid high expectations. The satisfying audience is not an easy task, whereas Shatamanam Bhavati is a family entertainer with no hype surrounding it. All these things will no doubt help Shatamanam Bhavati to succeed at the box office even if gets ‘average’ talk.